Understanding Native Advertising and Its Importance Native advertising refers to a type of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. Unlike traditional advertisements that can often be disruptive and unconcealed, native...

In recent years, video content has surged as a dominant force within digital marketing, reshaping how businesses engage with their audiences. Statistics illustrate this meteoric rise: as of 2023, it is anticipated that video will account for over 82% of all consumer internet traffic....