Understanding User-Generated Content (UGC) User-generated content (UGC) refers to various forms of content, including photos, videos, reviews, and social media posts, created by consumers or users rather than the brand itself. In recent years, UGC has gained significant traction in digital marketing due to its...

Introduction to Virtual Conferences The landscape of conferences has undergone a significant transformation in recent years, with a marked shift from traditional in-person gatherings to virtual formats. Numerous factors have driven this evolution, making virtual events more attractive and feasible than ever before. One of...